‘Mother Road’ Visitors Key to Putting Joliet on Tourist Map

 Daily, Illinois  Comments Off on ‘Mother Road’ Visitors Key to Putting Joliet on Tourist Map
Aug 152013
 




The Illinois 53 corridor plan calls for, among other things, creating attractions that would be “photo opportunities” luring Historic Route 66 travelers.

When you get right down to it, there are few day trip or weekend destination spots in Illinois other than Chicago, Galena and, maybe, Springfield.

But one untapped possibility, the magic key to the economic engine known as “tourism,” is right in Joliet’s back yard.
Some people refer to it as the “Mother Road.” Joliet folks know it better as Route 53, aka Historic Route 66.

Ten months ago, Ginkgo Planning & Design Inc. was hired to by Will County come up with a plan to turn the Illinois 53 corridor between Joliet and Braidwood into a magnet for day-trippers with money in their pockets and escapism on their minds.

What they’ve come up with was presented to the Joliet City Council’s Land Use Committee Wednesday, and is nearing the point at which it will be drafted into a blueprint for implementation, Ginkgo Principal Zerhat Zerin said.

It still lacks a name, but the working concept is “6 Stops on 66,” Zerin said.

“Just like we think of Door County (as a destination), we want to think of this as one place,” she said. “We have this challenge of how do we tie it all together?”

Essentially, the Orland Park firm, working with a steering committee of representatives from the communities along the route, cataloged the corridor’s “assets” and divided them into six areas.

The key to each is to establish a “photo opportunity” — something large, iconic or quirky that makes drivers want to stop and take their photo in front of it, Zerin said. Wilmington already has theirs with the Gemini Giant, the huge spaceman holding a silver rocket outside the now-closed Launching Pad Drive-In.

Think of a giant statue of Abraham Lincoln in front of letters spelling out “Mother Road” or maybe a dozen cars stacked on a spindle (similar to the now-gone Berwyn landmark) or set into the ground a la the Cadillac Ranch in Amarillo, Texas, Zerin said.

Joliet is the “North Gate” — the trip’s starting point and home to the Route 66 Visitors Center at the Joliet Area Historical Museum. Train overpasses under which Illinois 53 traffic drives could be painted to alert motorists that they are entering the historic corridor, Zerin said.

Other existing or potential attractions include Joliet’s Union Station and Brandon Lock and Dam, the Illinois & Michigan Canal and Wauponsee Glacial trails and a former quarry that could one day be used for zip-lining, cliff-climbing and other recreational uses, she said.

Another key destination would be Chicagoland Speedway, which draws as many as 150,000 visitors on race weekends but offers few reasons right now for people to stop otherwise, Zerin said. Speedway officials are very interested in working with the group to make it part of the Route 66 tour, she said.

Midewin National Tallgrass Prairie in Wilmington and the Abraham Lincoln National Cemetery in Elwood are two sites that have the potential to draw huge tourist numbers but currently are little known to people outside of the area, Zerin said.

Midewin will be adding bison to their grounds next year, she said, and that will be a great lure. Another would be a proposed lookout tower incorporating an existing pedestrian bridge giving visitors a panoramic view of the hundreds of acres of restored prairie, Zerin said.

It’s estimated the tower would cost $5 million, and officials at the Illinois Department of Transportation have already been briefed on the idea, she said.

“They did not say no,” she said. “That’s a good thing.”

The bottom line is as many as 30,000 people a year, many from foreign countries, seek out Historic Route 66 and follow it from Chicago to California, Zerin said. The goal now is to capitalize and expand on that, she said.

Kendall Jackson, the city’s director of planning and economic development, sits on the group’s steering committee. Many things, such as improved signage and painting the railroad overpasses, can be done relatively easily and for not a lot of money, he said

“A lot of these things are already in the works,” Jackson said. “I think that the crucial thing about this plan is that it ties all of these assets all together. I think this is a plan that has a really good chance of being implemented and working.”

By Karen Sorenson – Plainfield Patch

Route 66 Hub/Kiosk in Downtown Joliet to Assist Pilgrims on the ‘Mother Road’

 Daily, Illinois  Comments Off on Route 66 Hub/Kiosk in Downtown Joliet to Assist Pilgrims on the ‘Mother Road’
Oct 022012
 






Joliet has really stepped up its game in realizing Route 66 is an important part of it’s town…

An illuminated, interactive “hub” directing visitors to Route 66 tourism sites in downtown Joliet will be erected sometime this fall, Assistant City Manager Ben Benson said.

The kiosk is already in hand and it’s likely location will be somewhere along Ottawa Street, near the Joliet Area Historical Museum and Route 66 Welcome Center, Benson said.

“Many consider Joliet the gateway to Route 66 through Illinois,” he said. “The need we have is to help direct people to visit local attractions.”

The three-part display is one of about 20 that will be installed in towns that dot the “Mother Road” across Illinois, now designated and Illinois Scenic Byway. The idea is for drivers following the historic trail to stop in towns along the way to learn about the road’s history and what Route 66-related sites each municipality has to offer.

Hundreds of people take the Route 66 journey every year, starting at Buckingham Fountain in Chicago and following the highway sections that remain all the way to Los Angeles. Route 66 was one of the first cross-country interstates in the U.S. Highway system, officially opening on Nov. 11, 1926, and formally removed on June 27, 1985.

Berwyn is the first town to put up their commemorative kiosk, and more will be rolled out over the next year in towns such as Wilmington, Lincoln, Pontiac and Carlinville.

Joliet’s display is being funded with a grant from Heritage Corridor Convention and Visitors Bureau, and the city will use on-staff workers to do the installation and a local electrical company to hook up the wiring, Benson said.

There has been some debate about where Joliet’s sign should go given that southbound Route 66 follows what is now Route 53/Chicago Street through the city. At one point it was to go in at Bicentennial Park because the Heritage Corridor tourism office located there. Ultimately, however, it was decided the best location was near the Route 66 Visitors Center, where most making the pilgimage are likely to stop, Benson said.

Karen Sorensen – Joliet Patch

One-of-a-kind art to become a Route 66 stop

 Daily, Illinois  Comments Off on One-of-a-kind art to become a Route 66 stop
Aug 302012
 


The Wilmington Chamber of Commerce is purchasing a one-of-a-kind piece of folk art for a future roadside attraction that will greet Route 66 travelers visiting Wilmington.

The Chamber is working with the city to purchase and place a metal sculpture of a bison created by Jack Barker of Essex.

Barker, who has been featured in countless newspaper articles, magazines and travel books, died May 16 of this year. His family is planning an auction in September to sell his metal art and there is great interest in his works by art museums, universities and institutions.

Motorists driving south into Essex have been greeted by Barker’s metal sculptures for years. As his collection of artworks grew in front of his former auto body shop, the bison was among the more notable pieces, often photographed since it was closest to the road.

Why would Wilmington want the bison? While there is a long approval process ahead, planning is underway to someday raise bison at Midewin National Tallgrass Prairie.  Midewin bison will become a big draw for the community as tourists by the busload will travel here to experience this new addition to the prairie. They will seek out nearby restaurants, shopping and photo opportunities during their visit. 
 
“Jack Barker’s metal art could be that draw,” commented Chamber president Eric Fisher. “It’s a one-of-a-kind piece made by a local artist. It is the perfect anchor for a Wilmington landmark and someday it will be just like the Gemini Giant in helping to put Wilmington on the map.”

The artwork is appraised at over $8,000. City administrator Tony Graff spoke with the Barker family, asking if they would take less, or at least hold it out of the Sept. 22 estate sale. Eleanor Barker, Jack’s widow, and son Jack, Jr. agreed to sell it for $4,950.

Fisher sent an email blast to chamber members and 20 responses were in favor of making the purchase; three were opposed; four businesses offered donations.

“The price is right and the city is willing to work with us in getting it moved and stored for now,” Fisher said. “We will have to raise funds in the near future but for now we have sent the Barkers a check to let them know we are committed.”

There is potential to put it on the point near the walkbridge or at the entrance to the South Island Park.

Route 66 tourism good for central Illinois communities

 Daily, Illinois  Comments Off on Route 66 tourism good for central Illinois communities
Jan 252012
 



Bill Thomas remembers the response when he suggested developing the Logan County village of Atlanta, population 1,635, as a Route 66 tourist attraction.

“Fifteen years ago, that was laughed at,” Thomas said.

Nobody’s laughing today.

Communities throughout central Illinois — from Atlanta to Williamsville to Litchfield — are benefiting from efforts to market their ties to the famous road — and to attract some of the thousands of visitors who trace its path from Chicago to the West Coast each year.

In Atlanta, sales tax revenue jumped 43 percent last year during the peak tourism season of April to August compared to four years ago, before the opening of the Atlanta Museum and the reopening of the 1930s-era Palms Grill Cafe. Both buildings in the 100 block of S.W. Arch St. are owned by the Atlanta Public Library.

The two endeavors were Atlanta’s first efforts to generate revenue from the steady trickle of Route 66 travelers who drive through the town every summer.

Atlanta had long been a favorite stop with its library packed with memorabilia, a 19-foot-tall fiberglass Paul Bunyan-like statue holding a super-sized hot dog and advertising murals painted on the brick buildings lining Route 66.

Today, visitors can take a walking tour of the community, eat at the Palms Grill and trace where their corn flakes come from at the J.H. Hawes Grain Elevator Museum, housed in a restored 1904 grain elevator.

The increase in foot traffic led to the opening of two new businesses: the Route 66 Gift Shop, which sells memorabilia and vintage items, and the Arch Street Artisan Shop.

“The city really got behind this push,” said Mayor Fred Finchum, who served on the village board when Thomas first proposed the idea. “It took a while to wrap our minds around it. But we thought, what we’re doing to try to bring people in isn’t working.

“What else can we do?”

Atlanta leaders are still asking that question, but today they are looking at historical aspects of their community tourists might be drawn to.

Packaging the past

This spring, Atlanta will begin preparing a walking trail and signage around a quarter-mile of the original Route 66 pavement north of town. Officials also plan to open a coal-mining exhibit next to the grain elevator museum.

The community also has purchased an 1891 residence that served as a rooming house for Route 66 travelers in the 1940s, before motels were readily available. The city plans to offer the same service to modern travelers, although the Atlanta Route 66 Rooming House isn’t expected to open until 2013.

Copyright 2012 The State Journal-Register.