Still kickin’: Route 66 shields, signs boost nostalgia in Arizona

 Arizona, Daily  Comments Off on Still kickin’: Route 66 shields, signs boost nostalgia in Arizona
Aug 242014


Yavapai County has helped its Route 66 communities of Seligman and Ash Fork celebrate their history with new Historic US 66 shield signs painted right onto the highway, with a healthy dose of new Burma-Shave signs on the side.

That should slightly lighten the workload of the mysterious man who travels Route 66 painting the shields onto the road under cover of darkness. Seligman native Clarissa Delgadillo says the legend is widespread across the Mother Road.

“A couple times a year, the shields appear,” Delgadillo said, and then the Arizona Department of Transportation gets rid of them because ADOT has Route 66 jurisdiction in Seligman and Ash Fork.

Her sister Mirna once spotted a man leaving a safety cone in front of her family’s Route 66 Gift Shop right before the shield reappeared, but didn’t get a good description of him.

ADOT officials are concerned that tourists will stand on the road on top of the shields for photos, spokesman Dustin Krugel explained.

But Yavapai County has jurisdiction on the rest of the mostly uninhabited Route 66 segments through this county, so county Public Works employees recently painted the large shields on each end of Seligman as well as Route 66 near the Interstate 40 Crookton Exit and Ash Fork.

County Public Works employees also crafted four new sets of replica Burma-Shave signs with the blessing of the current owners of the defunct company, Yavapai County Supervisor Craig Brown said. Local citizens picked out their favorite sayings.

A brushless shaving cream company called Burma-Shave came up with the idea in 1925 to place catchy poems along America’s highways and get its name known. Route 66 was born the next year in 1926. Each of the series of typically red and white signs contains one line of a poem.

“Listen birds, these signs cost money, so roost awhile, but don’t get funny,” one of the new sets of signs reads outside Seligman.

The Historic Route 66 Association of Arizona has been working with ADOT, counties and municipalities to play up the Mother Road while also trying to make it safer, Mirna Delgadillo said.

“We definitely are trying to preserve and protect Seligman,” she added, praising the county’s help.

“Anything we can do to promote economic development, we’re going to do,” Brown said. By making the signs in-house they cost only about $1,000, he estimated. The county also rehabilitated other Burma Shave signs it originally made and placed on the highway as far back as 2002.

“They help bring nostalgia back for tourists,” librarian Charlotte Lindemuth said. “They’re so interested in the history of Route 66.”

Historic Route 66 Association of Arizona members in Seligman, including the Delgadillo family led by association founder Angel Delgadillo, are concerned about visitors from around the world being able to stroll across the four-lane highway in town, which has no stop signs or lights.

They asked ADOT for two crosswalks and a lower speed limit of 25 instead of the current 35.

ADOT’s preliminary analysis concludes the crossings don’t meet its standard requirements because there isn’t a concentrated area where pedestrians try to cross the highway, Krugel said.

Traffic speeds also seem appropriate as traffic is generally in compliance with the 35 mph limit, Krugel and the regional traffic engineer said.

Clarissa and Mirna Delgadillo say they frequently sees vehicles speeding through town, however.

ADOT hopes to have a final analysis on the crossings and speed limits sometime this year, the regional traffic engineer said.

The Seligman Historical Society also has been trying to restore the 1912 Cottage Hotel that has been serving as a visitors center, Lindemuth said. Community members would like to create a museum there, too.

The Arizona Department of Environmental Quality has awarded Seligman a grant to get asbestos and lead out of historic structure.

“Anything we can do to preserve old historic buildings, we’d better do or we’re going to lose them,” Brown said.

To support the efforts to restore the Cottage Hotel, go online to

By: Joanna Dodder – The Daily Courier

New Route 66 signs from Barstow east

 California, Daily  Comments Off on New Route 66 signs from Barstow east
Aug 032011

If you put up the signs, they will come.
Well, truthfully, they’re probably coming anyway, but with the signs, they might not get lost.

Sometime in the fall, San Bernardino County will begin erecting 75 signs between Barstow and Needles identifying Route 66.

It’s not like the road’s been lost. It is traveled all the time. There are even painted stencils on its surface to help identify it for those who are pursuing a piece of America’s transportation history. The stencils, which began appearing in 2000, were a response to the theft of the iconic Route 66 road signs, perhaps the most recognized highway sign in the world. The road from Chicago to Santa Monica was the main artery from the Midwest to Southern California for much of the 20th century.

The famous logo of the sign appears on T-shirts, coffee mugs, tennis shoes, you name it.

That will not be what the new signs look like.

Part of the County Route Marker Program — a 1958 initiative to establish signage for tourist routes that highlight points of interest and provide an alternative to the state highway system — the modified pentangle signs will have a blue background with San Bernardino County 66 in white lettering.

First District County Supervisor Brad Mitzelfelt said he got the idea for marking the route last year and asked the Public Works Department to research the project.

Route 66 is one of those treasures that we are fortunate to have inherited,” Mitzelfelt said. “It draws visitors from around the world. I think we need to do more to promote it and maintain it better and make it more of a tourist attraction.”

While he hopes the county can eventually install signs every couple of miles along the road from the state line to Upland, right now only the desert section from Barstow east will be marked. The cost of that part of the project will be $30,000. That includes brochures and a website.

Mitzelfelt said he hopes the investment will pay off in increased travel and commerce on the roadway.

With special incentives, he said, he hopes “to encourage commercial and retail development that would have a retro feel to it and rebuild some of that history and generate sales tax dollars at the same time.”

Albert Okura, who owns the local Juan Pollo chain of restaurants, is one of the few people with a retail business on the route’s Barstow-to-Needles leg. But it’s not a Juan Pollo.

Five years ago, he bought the storied town of Amboy and has kept the landmark Roy’s Cafe in operation as a gas station and souvenir shop. No fresh food is served, but Okura hopes to reopen the cafe in the future.

He’s not sure the signs will increase his business, but he does think they will help tourists.

“A lot of people get lost,” Okura said. “We always get people asking directions, especially the Europeans. I think if you have a unified sign they can look for, that would help them.”

Okura said he also thinks there is the potential for more commerce along the historic road.

“What I’m trying to do is get the tourists to drop their money in our county,” he said.

Among the states that Route 66 passes through, he said, California is the only one lagging behind where there’s no organization where people are restoring things and getting businesses going. There are things that could be highlighted between Barstow and Needles. There’s a lot of history out there that people don’t know about.”

But he adds, it’s important not to do too much and maintain the flavor of places like Amboy.

“People are more interested in keeping it the way it is,” he said.

Mark Muckenfuss – The Press-Enterprise