Aug 262012
 

 



I find the article interesting only because while they are stating the rendezvous WILL take place – BUT they are still asking for donations. Also, I feel if this years event fails – it might be the last time this takes place….

The 23rd Annual Stater Bros. Route 66 Rendezvous is taking place in downtown San Bernardino from Sept. 13-16. That is a fact. And, in an effort to provide some background information and clear up any misconceptions, here are more facts regarding the San Bernardino Convention & Visitors Bureau and the Route 66 Rendezvous.

The Stater Bros. Route 66 Rendezvous is solely owned and operated by the San Bernardino Convention & Visitors Bureau, a non-profit 501c(6) corporation, with major support from our partnerships with the city of San Bernardino, the county of San Bernardino and our event sponsors, particularly our title sponsor, Stater Bros. Markets. The first Rendezvous was held in 1990 in Devore with the collaboration from the Over the Hill Gang. The event has grown each year and now attracts over 500,000 spectators during the four-day extravaganza.

Established in 1989, the San Bernardino Convention & Visitors Bureau’s main mission is to serve as the marketing arm of the city by promoting travel and tourism opportunities.

Initial funding for the San Bernardino Convention & Visitors Bureau was provided by a Memorandum of Understanding with the city of San Bernardino, whereby the SBCVB would receive 20 percent of the TLT (Transient Lodging Tax) collected by the city. As the economy became depressed, over the years that percentage has decreased and for the past three years the majority of our funding came through the Economic Development Agency.

In order to produce the annual Stater Bros. Route 66 Rendezvous all of the funds received from our sponsors, vendors, and car participants are used to pay the costs of the event, with an annual shortfall covered by the SBCVB. With the elimination of the Economic Development Agency and the subsequent loss of funding, coupled with the city’s current fiscal situation, there are no longer any funds available to subsidize any future losses on the Rendezvous.

While the 2012 Stater Bros. Route 66 Rendezvous will take place in downtown San Bernardino this September, we are asking for the support of local businesses and individuals to help us cover the loss of funding and in-kind support from the city, as well as to help us continue to move forward in planning for next year’s Rendezvous.

Donations made will be allocated exclusively for the operational expenses of keeping the Route 66 Rendezvous in downtown San Bernardino.

Donations can be made on the www.route-66.org website by clicking on the different dollar amounts ranging from $10 to $250, making the donor a “Friend of the Rendezvous” as bronze, silver, gold, super or ultimate cruiser. There is also an account set up at the 1st Valley Credit Union, 401 W. Second St., San Bernardino, CA 92401.

Or, businesses can become “Business Friends of the Rendezvous.” For a $2,500 or $1,500 donation, businesses will receive a large banner to display at their business, hundreds of billboard images on the large electronic sign on the 10 Freeway near the 215 Freeway junction and the San Manuel electronic billboard on the 215 Freeway near the Second Street exit.

Wayne Austin is president and CEO of the San Bernardino Convention & Visitors Bureau and wrote this article.